On a social drive

Dec 5, 2013 09:41 PM , By Venkatesh Ganesh

Deepak Goel, one of the co-founders of Drizzlin Media
A startup that helps corporates make the most out of social
media.
As the profusion of social media starts to gain momentum in
India, a whole host of companies are rolling their sleeves up and
getting ready to ride this bandwagon.
Drizzlin Media is one such company. It was conceptualised by
Deepak Goel and Robin Jacob Abraham in late 2008. Goel, a 31-
year old comes with a background that involves a mixture of
educational disciplines. He holds a Bachelors degree in
Economics from Delhi University and an MSc in International
Management from University of Strathclyde.
Abraham, the other founder, prior to becoming the co-founder,
has had stints with Oracle and Webchutney. Initially, the company
partnered with Webchutney but in October 2009 decided to be on
its own. Goel explains the rationale of starting up this venture.
“Having had an exposure in the social media domain nationally
and abroad, I knew that there is an immense opportunity in this
domain.” The opportunity that Drizzlin sees involves a
combination of several factors- a 200 million Internet user base, a
750 million cellphone user base and a youth population that is
increasingly discarding traditional media for newer ones such as
Facebook or Twitter that puts the Internet at the heart of every
communication.
Growth opportunity
Companies like Drizzlin see opportunities beyond Facebook or
Twitter in India, which, is expected to reach Rs 2,000 crore by
the end of 2013. “Today the need to be present and seen there
has increased. Companies are sensitive towards what has been
said and written about the company on social media,” says Goel.
Hence the urgent need for companies like us, to help them reach
out to their consumers, cater to their needs, which eventually
results in reputation building of the company. So, what is it that
this company does? Drizzlin utilises social media deeply and uses
it for business change. What can it do to your business? How
can it change your strategy? How can you connect with your
consumers better?
In other words, companies like these are locking horns with big
consulting companies like Mckinsey and ad agencies (though
almost all ad agencies have independent social media groups).
The company specialises in two areas – consumer insights and
customer engagement. Goel explains. “We track online user
generated content and observe public sentiments around brands,
social issues and anything that might matter to them. Unlike
traditional market research our ‘observational research’ solutions
source only from unsolicited user generated conversations on the
web.” Similarly, with the insights from the consumers, Drizzlin
then utilise the customer understanding to develop deeper
relationship between the brand and its consumer. “We do not
restrict ourselves to the consumers only. Our three pillars of
engagements are customer, employees and community,” says
Abraham.
We analyse what kind of content works for a brand and what
doesn’t, who are the brand ambassadors across platforms, what
are the best practices and measure campaign effectiveness,
explains Goel. The company also offers employer branding
solutions. This solution explores the ecosystem of the new voice
employees have to talk in the social web. Does it inhibit them or
encourage them? Do companies create policies to channelise this
energy and how can our employees turn out to be our brand
advocates are some of the questions it asks.
Client base
As more corporates begin to get marketing-savvy, opportunities
for companies like Drizzlin media opens up. But like all startups,
the initial part was a struggle. The company battled low
awareness of the concept of digital marketing, poor investment
climate for service businesses and a battle for talent. Over time,
the company has bagged clients like Lenovo, Max Life Insurance,
KFC, Airtel, Bajaj Alliance in the last couple of years. It recently
signed up Dalmia Continental as social communications partner
for its Hudson Canola Oil brand. The companies’ mandate
includes setting up the brand’s presence on the web with an
objective to drive strong awareness around the category and the
brand. The primary target audience is health-conscious
individuals, who can easily make the switch to a healthier lifestyle
by simply changing the oil they use in their kitchens.
The company has growth ambitions but faces a whole lot of
challenges. As a business, digital marketing has a very low barrier
to entry- some contacts and a collection of people who monitor
social media sites and analyse the chatter around them. This
involves sustained investment- in terms of talent and technology.
The company has not raised any funding but it seems to have
been internally funded. While Goel says that he is looking for
funding as it would enable the company to do more research and
in other areas such as infrastructure and people. Looking at
another set of numbers, companies like Drizzlin may be looking at
a very small piece of the pie. India still has around 300 million
illiterates and several millions unable to speak the English
language fluently. So, that effectively rules them out to embark
on the social media space for a few years. Warren Buffet once
famously said that only when the tide goes out do you discover
who’s been swimming naked. India’s digital marketing companies
may well heed that.
venkatesh.ganesh@thehindu.co.in
Courtesy: Business Line

How to earn money from Facebook – 5 Ways

How to earn money from Facebook – 5 Ways

Posted on October 10, 2013 by

Facebook is a very large community of active profiles. It has approximately more than 29 million active users around the world. This is a huge number to be targeted. As this community is increasing so are the chances of earning.Yes people can earn money from facebook pages & likes. Cant believe just read further. Many people  earn money from Facebook pages while just sitting at their home. I personally find huge potential for marketers on facebook and would advice you to at-least try once. exploiting this potential. Earning money from facebook is not very difficult. You just need to devote time, do some hard work in initial days & earn money.

How to earn money via facebook ?

1. Making Money Through Affiliate Advertising

Affiliate marketing is a performance-based marketing technique in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. In simple words a person is rewarded for his efforts for promoting a given product service or link.

Step. 1: Create a Facebook page. This may be done smartly. One should make a page on topics of interest or on a niche where you can contribute something unique. Examples of page niches can be “Deals & Discounts Page” or “Health Tips & Suggestions” or an Expert Page like “Web-hosting Experts or Auto Expert”.

Step. 2: Start posting regular updates on your pages. In initial period you may need to devote as much as 10-2 hours a day. You should target getting at least 1000 likes each day on your posts. The success of your facebook page depends on how much people interact on your page. The content of yours should force them to comment or share their views. This will boost your pages performance.

Step. 3: Once you have reached a level when your fans have started taking your page seriously, then you can use your page for selling stuff related to your nice. Example – If you have a page related to Health & Fitness, you may positing a health supplement or a green superfood to your audience. With the help of affiliate links you may earn decent amount if your audience trusts you that you will not recommend a product or service which is not worthwhile. You should take utmost care while pitching products. One wrong suggestion may shatter the trust of your audience.

2. Advertise on your page

If you have a page with genuine likes than you may use it for advertising products from various sellers. For example if you have a local page or a city page, you may advertise a restaurant or Salon on your page. You can share their logo, contact information or even their website on your page wall & divert some traffic. Many advertisers find this effective as this really brings some good results.

3. Divert Traffic to your website & earn

You may divert traffic from your facebook page to your own blog or website & earn. It is found that traffic from social sites gives high CTR. This traffic can generate income by clicking ads on your website or by watching videos shared on the fan page.

4. Get Sponsorship & hold contests

This is  the most viral & effective technique to earn money on facebook. You also may have seen several pages hosting a fan only contest on their pages. This not only increases number of fans on your page but also increases your reach many times. Users share your content or advertisers products for winning the contest. This becomes a win win situation for both advertisers & page admin.

5. Create and sell Facebook Pages

When you run out of options on what to do with your page, you can go out and sell your page. But this should definitely be your last option. This is the trick which several facebook admins are doing. You can create a facebook page, get likes on it & sell it. Buyers pay a decent amount for a ready-made page with large number of fans. Though this is not a legitimate way to earn & may lead to blocking of your account permanently.

How to Make Money with Facebook Ads

You can promote your affiliate links via Facebook ads. Many people promote their affiliate or referral links via Google Adsense. This is feasible when you you have your target population on facebook & you earn enough via your sale that you can pay for facebook ads.

 

Top 10 Free Online Blogging Platforms

Top 10 Free Online Blogging Platforms

by Sufyan bin Uzayr

PageLines DMS - Design Management System

Top 10 Free Online Blogging Platforms

A blog is a great way to express your thoughts, create a web presence for your company and provide content to Internet users.

If you’re planning to create a blog, but don’t wish to get into the hassles of hosting, developing and deploying it yourself, consider creating a blog at any of the free blogging platforms mentioned below. Such services offer a plethora of features and generally come with both free as well as paid plans.

Let’s look at the top 10 most popular online blog-publishing services.

1. WordPress.com

WordPress.com

WordPress.com is perhaps the most feature-rich blogging service out there. It uses the popular open source web software WordPress, and offers many features in its free version — traffic stats, anti-spam filters, SEO, gorgeous themes and more.

If you choose to use WordPress.com, you’ll be in good company, as many popular blogs — including CNN’s Political TickerPeople Magazine’s Style Watch and Flickr — are on this platform.

If you need more than what the free version offers, you can opt for their premium features that include custom domains, upgraded web hosting resources and more.

Whether you’re an expert blogger or a beginner, this ultimate blogging platform is a safe bet.

2. Blog.com

Blog.com

Blog.com is another popular WordPress-powered blogging platform.

Just like other services, it has its own share of pros and cons. For a start, it offers many beautiful premium themes in its free accounts, as well as advanced plugins that one can expect only on a self-hosted blog. However, on the downside, the free service displays more ads as compared to WordPress.com. (But you can opt for paid upgrades to remove the advertisements.)

The free storage space offered on Blog.com is 2GB in the basic plan, which is less compared to 3GB that WordPress.com gives its users.

3. Blogger

Blogger

Google Blogger is a well-known blogging service that offers many features to its users. For example, Blogger comes with a Template Designer user interface that lets you tweak your blog’s appearance as much as you want. (However, the templates provided are, in my opinion, no match compared to WordPress themes.)

When it comes to ease of use, most beginners prefer Blogger as it offers a no-nonsense interface for administering your blog and top-notch integration with their Google account. Another great thing about Blogger is that it offers certain great features for free that you normally need to pay for in other blog-publishing services,  most noteworthy being the ability to set up custom domains without paying a cent.

4. TypePad Micro

TypePad Micro

TypePad Micro is another free blog-publishing service. The interface is easy to use, and you can import/export content from many other blogging platforms.

However, in terms of add-ons and themes offered, TypePad Micro won’t satisfy even the most basic blogger. The cheapest paid plan begins at $8.95 per month and comes with additional themes, custom domain mapping, as well as technical support.

In an age where almost all blogging services are offering numerous features in their free versions, TypePad Micro seems to be lagging behind.

5. Jux

Jux

Jux is an innovative service that lets you easily share content online. Conventionally speaking, it’s not a blogging service like the ones previously mentioned, however, it has a lot of the same functionalities. Rather, Jux lets you create your ownmicroblogging site for sharing your content.

By default, Jux templates don’t have the native sidebars and other widgets that are common to most blogs. Instead, Jux provides a clean (and beautiful) approach to blogging. Simply create an account, and then start sharing your content.

While Jux does seem amazing and has excellent support for mobile devices, it may not be everyone’s cup of tea. For instance, if you’re planning to create a more conventional blog, opting for WordPress might be a better option. On the other hand, if you’re leaning more towards visual content, such as photos and artwork, Jux may just amaze you with its features.

6. Tumblr

Tumblr

Tumblr is a popular and feature-packed microblogging platform. It comes with many outstanding and interesting features such as audio blogging (for sharing your music, for example), free custom domains, hundreds of amazing blogging themes and more.

Furthermore, you can sync your Tumblr account with Facebook and/or Twitter so that you can update your social media feeds in a single location. Yet another awesome feature is the ability to create community-powered group blogs. Tumblr also offers support for many third-party apps such as Google Analytics and Feedburner.

7. Posterous Spaces

Posterous Spaces

Posterous Spaces is an excellent online blog-publishing service that is similar to Tumblr.

Posterous Spaces has excellent privacy and viewing features so that you can easily control who can see what on your Posterous Spaces site. It’s designed to allow its users to post content quickly and as hassle-free as possible, so it has loads of features included to facilitate this, such as free mobile apps for iOS and Androidsmartphones so you can update your blog on the go and a simple, well-designed user interface.

Using Posterous Spaces means you’ll be in good company; popular tech startups likeMailChimpTweetDeck and Airbnb leverage Posterous as their company blog.

8. Blogetery

Blogetery

Blogetery is a WordPress-powered online blogging service that offers a modest set of features. Free accounts get nearly 140 themes, custom domain mapping and roughly 40 plugins to choose from.

On Blogetery, ads are displayed on all free blogs, but if you wish to upgrade, you can opt for the paid plan that will cost you $3.50 per month and will give you additional themes, plugins, email support, 5GB of additional storage space, the ability to remove ads, etc.

9. Weebly

Weebly

Weebly offers more than just blogging — it’s a fully featured website builder! Weebly’s blog manager features a drag-and-drop interface, support for image galleries,slideshows, video/audio, maps, etc. Additionally, you can opt for their Designer Platform that lets you build websites for your client, thereby effectively using Weebly as a content management system.

10. LiveJournal

LiveJournal

LiveJournal (often abbreviated as LJ) offers blogging with a touch of social networking to it. You can participate in polls, create networks and interact with other LJ users alongside your blog.

With that said, the features, compared to other similar blogging services, are nothing to brag about. Their collection of template is decent, and plugins/extensions are pretty basic in nature.

Other Online Blogging Platforms

Here are other blogging platforms that didn’t make our top 10 list that you still may wish to check out:

  • Blogsomefreeblogit and Blog Dive  are other WordPress-powered blogging platforms.
  • Thoughts.com is a service similar to Tumblr and Posterous.
  • Blog.co.uk seems to have a wonderful community, but appears to put a lot of ads on your blog.
  • MyBlogSite looks interesting but seems to lack in features when compared to other options.
  • Aeonity offers free blog hosting but it looks like a dated service.

Conclusion

There are numerous blogging services out there, and choosing a specific one is more of a matter of personal taste and needs.

For the security and success of your blog, I recommend sticking to online blogging services that are well known and reputable.

Related Content

About the Author

Sufyan bin Uzayr is a 20-year old freelance writer, graphic artist, programmer and photographer based in India. He writes for several print magazines as well as technology blogs. He is also the editor of an e-journal named Brave New World. You can visit his website as well as friend him onFacebook and Google+.

Spice up Your Blogs with 6 Different Blogging Formats

Spice up Your Blogs with 6 Different Blogging Formats

Blogging offers so many great rewards. A chance to get your expertise out there and create your legacy. A chance to educate your market. A  great way to get Google to notice your blog and get you higher up in Google rankings. A way to give your market a taste of your style, knowledge, skills and personality so that they can get to know, like, trust you and ultimately buy from you.

Although the list of benefits can reach from here to the moon we sometimes slack on our commitment to blogging. Why is that? Are we too busy? Have we run out of ideas? Or have we just become bored of the blogging process?

For me, I know that writing is not my favourite way to create a blog post but for some odd reason it’s been the ONLY way I have blogged for years! Bad me. I know that I can pump out blog posts faster and more often if I created video blog posts, which I will be a ton this year.

Let’s look at a few more ways to spice up your blog posts and pump out more blog posts more often. See which one resonates with you and get going.

  1. VideoLike I just mentioned video blog posts can be really easy to create if you have all the tools ready to go and you aren’t shy.Start by getting comfortable with a web cam and creating a few test videos. Most laptops come with web cams that are sufficient for blogging. You don’t need a pricey studio to get going.Host your videos on YouTube.com or Vimeo.com. YouTube is owned by Google therefor YouTube videos show up on Google’s search results.If you’d like to share a PowerPoint presentation or even your desktop in your video you can use ScreenFlow (for Mac) and Camtasia (for PC and Mac) to record your desktop.

    Once  your video is uploaded to YouTube or Vimeo embed the video into a blog post.

  2. Web TV – Create a channel on LiveStream.com and record a “TV” show in front of a live audience or with no audience. You can then take your LiveStream recording and embed the video into a blog post. I did just this for my last WPBlogsites TV show “Episode #2: What to do With Your Content and Course Material To Fatten Up Your Wallet“.

 

  1. Audio – Would you rather not appear on a video at all but don’t mind your voice to be recorded? Create an audio recording and upload it to AudioAcrobat.com, or record the audio using one of Audio Acrobat’s many recording options, then embed the player html code into a blog post. Use Audio Acrobat to publish your podcasts to many podcast directories.
  2. Images – Adding images to your blog posts makes them visually pleasing for your reader. If you can grab a nice image from istockphoto.com or take a photograph from your smart phone and upload it to your blog with a WordPress App
  3. .MindMaps – Use a mindmap to present your ideas, plan out an event, plan your year etc then export it as a jpg and add that to your blog post. There are a ton of mindmapping software options available. If you are just getting started try “Free Mind” for Mac and PCs.
  4. Cartoons – If you are a great drawer, or know someone who is, using cartoons in your blog posts is very unique! Past “Fat Blogsite Profits” participant Sue Johnstonhas been doing this on her blog and it looks amazing. It gives her an edge over her competition and allows her to express her creative side.All you need to do is draw your cartoon on a piece of paper, scan it and add the scanned image to a new blog post.

So which of the above 6 different blogging formats do you like the most? Which ones have you already tried? Which ones excite you and which ones bore you? Leave your replies in the comment box for me. Thanks!

By the way, I know this blog post contained only text. My future blog posts will contain video and maybe even some drawings! I’ll go dig out my crayola markers now!

 

 

Mic

Support Charity through Social Media:

Support Charity through Social Media:
S ocial media is about connecting people and providing the
tools necessary to have a conversation and spread ideas. That
global conversation is an extremely powerful platform for
disseminating information and raising awareness about social
causes and issues.
10 ways you can use social media to show your support for
issues that are important to social cause;
1. Write Blog:
By writing about issues you’re passionate about, you’re
helping to spread awareness among your social circle.

2. Share Stories with Friends:
Another way to spread awareness among your social graph is
to share links to blog posts and news articles via
email,, LinkedIn, Facebook, Twitter . Your network of friends is
likely interested in what you have to say, so you have
influence wherever you’ve gathered a social network.
You’ll be doing charities you support a great service when you
share links to their campaigns, or to articles about causes you
care about.

3. Follow Charities on Social Networks:
In addition to sharing links to articles about issues you come
across, you should also follow charities you support on the
social networks where they are active. By increasing the size
of their social graph, you’re increasing the size of their reach.

4. Support Causes on Awareness Hubs:
Another way you can show your support for the charities you
care about is to rally around them on awareness. These are
social networks or applications specifically built with non-
profits in mind. They offer special tools and opportunities for
charities to spread awareness of issues, take action, and raise
money.
It’s important to follow and support organizations on these
sites because they’re another point of access for you to
gather information about a charity or cause, and because by
supporting your charity you’ll be increasing their overall reach.
The more people they have following them and receiving their
updates, the greater the chance that information they put out
will spread virally.

5. Find Volunteer Opportunities:
Using social media online can help connect you with volunteer
opportunities; hich also lists paying jobs in the non-profit
sector, in addition to maintaining databases of both volunteer
jobs and willing volunteers.

6. Embed a Widget on Your Site:
Many charities offer embeddable widgets or badges that you
can use on your social networking profiles or blogs to show
your support. These badges generally serve one of two
purposes. They raise awareness of an issue and offer up a link
or links to additional information. And very often they are used
to raise money.

7. Organize a Tweet up:
You can use online social media tools to organize offline
events, which are a great way to gather together like-minded
people to raise awareness, raise money, or just discuss an
issue that’s important to you. Getting people together offline
to learn about an important issue can really kick start the
conversation and make supporting the cause seem more real.

8. Express Yourself Using Video:

As mentioned, blog posts are great, but a picture really says a
thousand words. The web has become a lot more visual in
recent years and there are now a large number of social tools
to help you express yourself using video. When you record a
video plea or call to action about your issue or charity, you
can make your message sound more authentic and real.

9. Start a Petition:
There aren’t many more powerful ways to support a cause
than to sign your name to a petition. Petitions spread
awareness and, when successfully carried out, can
demonstrate massive support for an issue. By making petitions
viral, the social web has arguably made them even more
powerful tools for social change.

10. Organize an Online Event:
Social media is a great way to organize offline, but you can
also use online tools to organize effective online events.
-Santhosh kodenkeri (Ref – melodies in marketing)

Twitter users, beware! Your tweets can reveal your life history!

Software builds your life history from
tweet

Twitter users, beware ! Your tweets can
reveal your life history! Researchers have developed a new
technique that studies your tweets to identify the most
significant events you have experienced and assembles them
into an accurate life history.
The algorithm developed by researchers at Carnegie Mellon
University in Pittsburgh and Cornell University in Ithaca can
sort out news of important events from entirely trivial details
from Twitter streams. Researchers Jiwei Li and Claire Cardie
can use the algorithm to generate an accurate chronology of
a person’s life-changing events, without knowing anything
about them.
Li and Cardie test their idea by mining the streams of 20
ordinary twitter users and 20 celebrities over a 21 month
period from 2011 to 2013. They then asked the ordinary users
to create their own life history by manually identifying their
most important tweets, according to ‘MIT Technology
Review’ .
For the celebrities, Li and Cardie used Wikipedia biographies
and other sources of information to create ‘gold standard’ life
histories manually. When they compared these gold standard
life-histories against the ones generated by their algorithm,
their method had accurately picked out many important life
events that are also identified in the gold standards.
However, the technique only works with users who tweet
regularly and with enough followers to allow the algorithm to
spot the unique pattern of responses that identifies important
tweets.
Still, that is a significant number of people and Lie and
Cardie said their technique can be broadly applied.